Through Wildlife Writer I offer content marketing expertise and services to wildlife and nature organisations like Wildlife NGOs, sports optics manufacturers, wildlife photography brands, ecotourism companies and Tourism Authorities looking to embrace the power of effective content to attract an audience, engage with them and ultimately convert them into customers / members / subscribers or whatever their specific goals are.
I’m co-author of several best-selling digital marketing books, including “Understanding Digital Marketing”, and run my own content marketing and web copywriting consulting firm. In 2011 I founded Ireland’s Wildlife, and through the application of effective content established it as the leading independent wildlife and nature media platform in the country.
For expert strategic content guidance and content creation services on your next wildlife content project
Why you need to focus on high-value content
- content fuels online engagement, search visibility and social sharing
- content sets you apart, demonstrates expertise, builds authority and trust
- content helps people to find you, encourages them to interact with you
- content drives social media visibility and sharing and attracts valuable inbound links
- content guides your visitors to take action
Your content IS your online reputation and by extension your online business.
A content specialist who also “gets” wildlife
Now, as content takes centre stage online, I’m excited by the prospect of meshing my content marketing expertise with my passion for wildlife to bring you a truly unique combination of skills, experience and insight.
I understand your audience intimately because I’m part of that audience. I produce content tailored for that audience all of the time, both for my own online media platforms and for my clients.